Your success on the internet is decided by how efficient you can present your opportunity using words. That’s why countless top marketers spend a lot of time learning successful copywriting tips or spend top dollars to get it done for them. The most important part of this whole process is how you can create your headline.
Your headline is the first thing that your visitor will see when they hit your site, and it doesn’t matter how great your product is, or how sufficient the rest of your sales page is, if your headline doesn’t grab their attention then they will not see anything else. Now, this can be a challenge, but it can be done if you concentrate on the three most essential part of the puzzle. It is critical for your business success, and every attempt should be made to get this right.
Here are three (3) successful copy-writing tips that show you the critical factors you should pay attention to when crafting your headline:
(1). Identify A Problem – The internet is all about information. People will visit your website because they have a problem, and these peoples are looking for a solution to that problem. These might vary from “how to prepare a mouth-watering romantic dinner,” to “how to fix a leaky faucet,” or “how to invest in the stock market.” Almost every problem that people have nowadays, they will resort to the internet to get a solution.
A compelling headline should relate to their problem. It should tell peoples that you know what the problem is all about and that you genuinely understand what they are looking for. Showing this genuine interest and understanding will take the pressure off you, as now they see you as someone who wants to help them with what they are looking for, so they will be more inclined to buy from you.
(2). Offer A Solution For The Problem – Now that your headline has identified your visitor’s problem, you now have to show them that you can solve it. This can be a critical part, as you do not want to come across as someone making promises that you cannot keep, so you have to be very specific, without too much hype when offering your solution.
Tell your visitor that they are about to get the most highly qualified chef to give them step-by-step instructions on how to prepare the best romantic dinner, at the lowest price around. The goal here is to get your visitor to picture in their mind what the result will be. Remember, to achieve all this; you will have to link to their emotions with your words, as that is what makes people buy.
(3). Focus On The Benefits Of Your Product – Your product will most likely have many benefits, but you will only have space in your headline for one, so make that the strongest and most attractive one. Remember, people do not buy because of the features that your product has; they are more interested in what it can do for them.
Let your visitor know that they will be getting their instructions from someone who has over 20 years of experience in preparing romantic dinners for classy clients and celebrities. Make sure that your claims are genuine, and people can see through them if they are not. Give your visitor the clear picture of how their date is going to be mesmerized by their attractive, mouth-watering dinner, and what could happen afterward.
Here are 5 sales-copy headline templates that have been tried and proven over the years, and still continue to do so. They are some of the most successful ones ever written, so pay very close attention to them:
- Warning: [Blank] –
Example:=> Warning: 89% Of All Businesses Fail Within The First Year – Will Yours Be One Of Them?
- Do You Make These Same Mistakes [Blank]?
Example:=> Do You Make These Mistakes With Your AdSense Campaigns?
- How [Blank] Made Me [Blank]
Example:=> How One Simple Copywriting Lesson Made Me $121,377
- [Blank] Ways To [Blank]
7 Ways To Grow Your Blog Readership
- If You’re [Blank]
If You’re A Stay-at-Home Mom With A Computer, You Can Make An Extra $250 A Day.
Learning successful copywriting tips from experts who do this for a living to create your headline, can significantly impact your marketing and advertising campaigns. The simple tweaking of a headline has resulted in increased revenues for some people by up to 700%, so do not take this lightly.
As I have said before, your headline is the key to your internet business success, so make sure that you get it right. If you are not a writer and is having difficulties with it, then you should think about getting some help from a professional. Whatever you spend to do this will be well worth, it is that important.